Overview
Georg Jensen is a leading Scandinavian design company with shops across the world. They wanted to make it easier for Chinese travellers to locate their stores both inside China and abroad, as well as presenting local offers to users.
What we did
Somegu provided Georg Jensen with a store locator using Tencent maps diplaying all stores around the world as well as local promotions for the individual stores.
The solution was made as a WeChat Mini Program. Finally everything was combined and integrated with SomeguCRM to provide analytics and audience management for the mini program and the brand as a whole.
The outcome
The store locator makes it easy for Chinese travellers to locate stores on the Tencent map, which typically does not have much information outside of China.
SomeguCRM ties is all together and provides the necesarry information to keep improving the marketing effort.